All polls on the question of “Who is the better economic manager?” have the Coalition ahead of Labor by about 20 points. The facts on economic growth and job creation since the Whitlam government in 1972 shows Labor to have the edge over the Coalition in terms of GDP and jobs growth when in office. The perception that the Coalition is a better manager of the economy has been largely unchallenged by Labor despite the facts.
This has cost Labor dearly for 20 years, in which it has won just two of the past eight federal elections. The state election result in Western Australia highlighted the importance of the economy to the electorate. WA is in recession – the unemployment rate has more than doubled over the past few years, house prices have crashed 10% over the past two years, wages growth is the weakest in Australia and the state budget is in tatters.
The economy was the fundamental reason behind the drubbing of the WA Liberal government.
It is an old but accurate cliche that oppositions don’t win elections, governments lose them. Federal Labor, as it gears up for the 2019 (perhaps 2018) election, will undoubtedly continue to run a positive policy agenda on negative gearing and capital gains tax changes, penalty rates, education and renewable energy, among others. But to guarantee an election win Labor needs to close the gap on the electorate’s perception on which side is the better economic manager.
From Bill Shorten down, the Labor party should devote time highlighting the sluggish growth rate, the 750,000 people unemployed, the near 1.1 million people underemployed, the collapse in business investment, the regular updates on the escalation of net and gross government debt and the weakness in real income growth. It needs to highlight the myriad of issues in house prices – the collapses in Perth and Darwin, the pressures on affordability on Melbourne and Sydney.
If it can’t close the gap in the public perception on which side is the better economic manager, its current poll lead will be whittled away.
The Liberal party, if it were smart, should try to counter this and maintain the perception of its status as a better economic manager. It needs to deliver policies that will lead to stronger growth and more jobs. It could also highlight the positive news on the international trade surplus, take credit (however inappropriately) for the rise in the terms of trade, the likely narrowing in the budget deficit and the 26th and 27th year for Australia without a recession.
The next federal election is about two years away and, as is always the case, the economy and perceptions of economic management will have a huge influence on the result. If, over the next two years, the economy is strong, the unemployment rates drops, wages move higher and the budget deficit and growth in government debt falls, the Coalition government will have a good chance of winning. But if there is more of what we have seen over the past few years on the economy, Labor should win but it needs to be aggressive and proactive on issues which in recent times it has been reluctant to raise, especially the budget deficit and the level of government debt.